Caring for the Places We Love


In choosing Wild Horn you can be sure that you are travelling with a company that takes its commitment to sustainable tourism seriously. We have been dedicated to operating in as sustainable a way as possible since the very beginning of our company.

We continually search for new ways in which we can improve our performance, strengthening our connection to the environments, communities and economies in which we operate. For us this connection and responsibility has always been a constant and will continue to be at the very core of our business growth and decision making.

Our vision for the 21st Century is one in which tourism can play a major role in helping people to enjoy, experience and connect with the amazing natural environments in which we live. It is our hope that this connection will inspire all of us to greatly value the natural world and to embrace a more sustainable way of living.


Through the provision of engaging experiences from Wild Horn to wildlife, we are firmly of the view that positive tourism experiences have the capacity to foster a strong connection with the natural world and promote more sustainable living in these challenging times we currently face.

We never forget that first and foremost our adventures are about great holiday experiences so, don’t worry, we won’t be holding evening lectures and workshops on embedded carbon and alternative energy! However, you can expect our experienced and knowledgeable guides to develop your understanding of the amazing environment in which we live.

Our business activities and trip operations are purposefully designed to minimize environmental impact and operate on a low carbon basis. We are all about experiencing the destinations by using human power, be that on foot or by bike, raft, boat and so on.

Local Communities and Economies

A Wild Horn experience is defined not only by its environmental qualities, as integral to the experience is an involvement and interaction with local communities.

We consistently receive feedback from clients that the encounters and relationships with the local population are one of the most enjoyable and memorable elements of a trip to the Highlands and Islands. We strongly support this view and recognize the wonderful contribution and added value that communities, culture and customs make to the tourism experience.

We are absolutely committed to engaging local businesses throughout our entire operation and ensuring that the economic benefits are distributed in this equitable way. As well as providing a great service to our clients, by working with local partners it also means that our groups always receive a warm welcome from the locals wherever we go.


In recent times, much has been written about the contribution of air travel to carbon dioxide emissions and the corresponding effects on climate change. This (like virtually all tourism businesses) presents a dilemma for us and we have thought long and hard about what our policy on this issue should be.

Some commentators have suggested that what is required is for all of us to simply give up air travel. In our view, this approach is neither valid nor realistic. It ignores the critically important point that tourism is the world’s single biggest industry and putting an end to all international trade would have disastrous economic and social impacts. It would also have major environmental impacts as ecosystems and habitats, previously protected through tourism activity, would be destroyed for resource gain.

We believe that there is a “middle way”, whereby we can all take significant steps to deliver meaningful action on climate change. Our climate change strategy is based upon the following business actions:

  • To encourage clients to access the start/end point of our trips by public transport.
  • To deliver a low-carbon holiday experience, relating to the activity, transportation, accommodation and other services used.
  • To elsewhere reduce our energy consumption and consequent carbon emissions throughout our business, wherever possible.
  • To focus our trips on those parts of Georgia where tourism will deliver positive socio-economic and environmental benefits.
  • To make our clients aware of these issues and to encourage them to offset their own carbon emissions arising from air travel.

Our hope is that if many businesses, irrespective of the type of industry, choose to adopt the same approach, we can make a significant step towards tackling climate change in a realistic way.