Our mission


The mission of the Wild horn travel company is to popularize untouched mountainous places in Ajara and whole Georgia, which are breathtaking with its exotic landscapes and local community. To achieve the mission we are focused on the business philosophy that guides our operations. The Philosophy is divided into four parts that inform our company culture and decision making.


Enjoyment of our work comes from a passion and belief that providing hiking and backpacking tours into majestic landscapes is meaningful. For the guides, leading these trips as a profession is a dream come true. It would be difficult to find more inspiring “workplaces” than Lesser Caucasus Mountains.
For those of us in managerial and administrative roles, we’re proud to be part of a business built on win-win relationships where, literally, everyone involved is enriched in some way. Whether it’s a guest or guide out on the trail, a local guesthouse owner, an employee of one of the parks where we operate, our goal is that everyone involved is positively impacted by the trips we operate.


Customer service is a commitment to management style and professionalism. It’s a cornerstone of any well-run business and an essential part of providing a quality experience for our guests. We have a team of 3 adventure consultants who rotate to cover the phones and emails 7 days of the week. They all have previous or current experience guiding and know the outdoors well. They’re ready any day of the week to help you plan your trip!


Enrichment of our guests’ lives comes from the services we provide. Our commitment is to run Unforgettable Hiking adventures, and those are important words to us. Our goal is that the trip you do with us sticks with you for years to come, and every time you think back on it you feel a sense of fulfillment, inspiration and accomplishment. And even more importantly, we hope your trip sparks in you a desire to keep getting out whether it’s on more of our trips or on your own.

Societal values toward the land are diverse, but for many people there is no identity with nature, no intimate, direct experience with place. For these souls there is generally no realization that a connection with nature can help them to better realize their potential as humans, or that modern civilization is mounting an unprecedented assault on the natural world. In these cases exposure to the natural world can help to create an emotional identification with the land that can motivate day-to-day action on behalf of the places we love.
Emotional identification with the land is often a first step toward conservation, but it’s not enough to simply love a place; effective environmental reform also requires scientific, legal, and political know-how. For example, resource management is often guided by science, but also by administrations with varying agendas. Because of this it is imperative that citizen activists and non-governmental organizations hold government and businesses accountable for their actions. We must, as stewards of our children’s and grandchildren’s planet, be willing to protect what’s left of the Earth’s natural resources and wild places. It is our dream that these special places will be preserved and cherished by many generations to come!